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5 Mistakes to Avoid for In-person Events


In-person events are an excellent way for industry and health care professionals to connect, share knowledge and learn about the latest trends and innovations. However, the pharmaceutical industry is highly regulated, and organizing a successful in-person event requires careful planning, attention to detail and a deep understanding of the unique challenges and opportunities in this field. With these challenges, it can often be easy to overlook other factors crucial to the success of the event.


Here are five common mistakes organizers make when planning in-person events, and how you can avoid them:

  1. Poor Planning: Establish clear goals, define roles and responsibilities, and create a detailed timeline early in the planning process.

  2. Overlooking the Importance of Networking: Include receptions, dinners, and other social activities to help break the ice and encourage relationship-building amongst attendees.

  3. Lack of Diversity & Inclusivity: Ensure speakers and attendees represent a range of backgrounds, cultures, genders and perspectives.

  4. Inadequate Technology: Invest in the right technology and work with experienced AV partners to ensure that the equipment is tested and ready to go before the event.

  5. Ignoring Attendee Feedback: Leverage surveys, focus groups and other methods to collect attendee feedback to identify areas for improvement and ensure the success of future events.

By keeping the above in mind throughout planning and execution of in-person pharmaceutical activities, organizers can create a successful and memorable event sure to benefit attendees and the industry as a whole.


Written by Keely Taves

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