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October 20th was World Osteoporosis Day

Imagine you sneeze and a bone in your body breaks, or you bend over to pick something up and fracture your spine. This is a reality for people living with osteoporosis.

This past Sunday was World Osteoporosis Day, a campaign aimed at making osteoporosis and fracture prevention a global health priority. 1 in 3 women and 1 in 5 men over the age of 50 will suffer from an osteoporotic fracture.

This year’s theme was “THAT’S OSTEOPOROSIS”, highlighting impactful visuals and stories of people living with osteoporosis in all regions of the world. The campaign emphasized the direct link between osteoporosis (the silent, underlying disease) and broken bones, which have a serious, life-changing impact in terms of pain, disability, lost independence and inability to carry out tasks of everyday life.

Wearing blue, the MEDUCOM team came together to support the campaign by discussing osteoporosis prevention and reflecting on some of the emotional patient stories.

To read the stories and find out how you can get involved, please visit:

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