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OUR SERVICES

Brand Promotion
 

Your pharmaceutical brand is your identity in the marketplace, differentiating you from competitors and representing your corporate offering. Effective brand management relies upon the synergistic combination of creative design, scientific content and targeted channels.

 

Our team consistently delivers memorable campaigns within your budget, reaching the right audience with the right message, and maximizing your return on investment.

 

We understand the intricacies of pharmaceutical advertising associated with PAAB and IMC. We manage the comprehensive review process to get your communication materials approved and ready for distribution, making your experience an easy one.

Click here for our opinion on pharma marketing in Canada.

MEDUCOM's established pharmaceutical advertising and marketing programs include:

  • Launch execution management

  • Visual aids and value-added promotional tools

  • PAAB submissions and consultations

  • Product Monograph updates

  • Customer and patient loyalty campaigns

  • Patient adherence management programs

 

MEDUCOM's direct marketing services include:

  • Customized direct mail and email

  • CASL-compliant HCP lists (GP/specialist/nurse/pharmacist)

  • Specialty physician detailing

  • 1-800 fax back responses

Medical Education
 

With over two decades of experience in developing continuing medical education (CME) platforms, MEDUCOM is highly respected for strategizing CME initiatives in Canada. We are seasoned experts with national physician partnerships, ensuring that you are working with the most experienced and influential KOLs in medicine.

 

Our healthcare education ideas don’t start out of thin air. We believe in top quality research to develop a basis for innovative CME. We incorporate needs assessment results and continually perform market analyses to stay abreast of medical education trends.

 

MEDUCOM’s CME initiatives are optimized for flexible delivery in lunch & learns, dinner programs, symposia and online learning. We provide comprehensive support materials so you are fully prepared to implement your new CME to maximize audience impact.

MEDUCOM’s continuing medical education expertise includes:

  • Professional accreditation:

    • CFPC/FMOQ – MAINPRO+

    • RCPSC – MAINCERT

    • CCCEP/OPQ - pharmacist accreditation

  • Needs assessment design and analysis

  • Novel Train-the-Trainer approaches

  • Interactive case-based workshops

  • Sponsored Satellite Symposia

  • Ethical Review management

 

MEDUCOM’s CME platforms:

  • CaseBuilder

  • Since You Asked

  • Meeting Manager CME Hub

Click here and enter your email for access to our whitepaper "Case Builder: A New Learning Tool in CME?"

Publications
 

At MEDUCOM, we employ some of the brightest medical minds that truly understand healthcare communications in your therapeutic area. We perform literature searches and data mining prior to commencing a healthcare publication to ensure that content is always fresh and interesting.

 

Within the highly regulated healthcare environment, you need credible medical publishing channels to disseminate timely information to your target audience. Our selection of healthcare communications publication banners provides the opportunity to increase reach and frequency, keeping your brand top of mind and communicating strategic messages in diverse formats.

MEDUCOM’s reputable medical editorial and publication services include:

  • Editorial research and validation

  • Peer-reviewed journal manuscripts

  • Clinical case studies

  • Consensus guideline recommendations

  • Scientific conference reports

  • RCPSC Section 2 endorsed material

  • Product Monograph reviews

 

Established banners:

  • The Journal of Pharmacotherapeutic Strategies®

  • Spective Series (CardioSpective™, GastroSpective™, NephroSpective™, Joint Perspective™)

  • Canadian Digestive Diseases Week (CDDW) Digest

  • Canadian Perspective Proceedings®

Meetings and Events

MEDUCOM is at the forefront of developing industry leading digital healthcare platforms. Our creative and software development teams work harmoniously to develop intuitive, sleek and impactful programs that produce engaging and valuable medical marketing tools.

 

All of our digital solutions are developed with one thing in mind – the needs of the end-user. We envision the optimal user experience and develop a custom and fluid environment.

 

The pharmaceutical market is embracing new technology in their health education initiatives, and MEDUCOM is leading the way!

MEDUCOM is highly experienced in various online and digital media platforms, such as:

  • Software and web-based programming:

    • e-learning and engagement

    • e-detailing

    • e-advisory boards and investigator meetings

    • online surveys

  • Video scripting and production

  • Mobile apps and podcasts

  • Interactive tablet technology

  • Interactive DVD development

  • Patient support network portals

MEDUCOM's custom digital platforms:

  • Advisor Space

  • Case Audit

  • Slide Station

 
 
Digital Solutions

MEDUCOM is a leader in the development and implementation of pharmaceutical advisory boards, consultancy meetings, clinical investigator meetings, scientific symposia and other medical meetings.

 

With over 20 years of KOL networking experience, MEDUCOM develops custom programs that resonate with customers and open channels for two-way communication. We consider issues like participant demographics, personality profiles and customer motivations to bring better ideas to the table.

 

We design and execute all parameters of your medical meeting from agenda development and faculty recruitment to moderation by senior agency consultants and reporting by our medical experts.

MEDUCOM specializes in the following professional relations and advocacy development initiatives:

  • National advisory boards (live and online)

  • Regional consultancy meetings

  • Strategic post-meeting reports

  • Clinical investigator meetings

  • International ambassador programs

  • National speaker tours

  • Web broadcasts

  • Sales training meetings

  • Brand planning sessions

Click here and enter your email for access to our whitepaper "Pharmaceutical Advisory Boards: More than Meetings".

Training
 

In pharma, strong product knowledge and a keen understanding of the therapeutic areas are an important foundation for any successful rep. MEDUCOM applies adult learning principles to develop training materials and execute interactive workshops that make learning enjoyable and knowledge memorable. We make sure to capitalize on the competitive spirit found in every good sales rep to ensure training objectives are achieved with excellence.

MEDUCOM’s training prowess includes:

  • Training modules

  • Objection handling guides

  • Customer stratification guides

  • Digital training tools, including gamified programs

  • Role-playing and teambuilding workshops

  • Theme development, staging and décor

  • Logistical and audio-visual management