Each year at Meducom we implement a large number of surveys such as needs assessments, bench marking questionnaires and opinion surveys. Over the years we have learned there are a number of elements that when properly executed can lead to a strong response and outcome. Conversely, when these elements are not done well, they can contribute to a disappointing result.
1. Make the invitation a call to action.
The invitation must motivate the recipient to take action. Keep it concise and simple. Try to enlist a respected colleague or physician association to endorse and collaborate on the survey. While you would prefer the recipient to act immediately, be sure deadlines allow an adequate length of time so recipients can set the invitation aside and come back to it.