Choosing your brand colours

By May 1, 2013The MEDUCOM Post

I will start off with a little colour psychology, let’s begin with yellow; it shines with optimism, enlightenment, happiness and sparks creative thoughts. The colour yellow stimulates mental process and the nervous system, while activating memory and encouraging communication. If this meets your objectives, I suggest using a softer yellow that complements the main colour of your brand.

Green is an earthy colour that complements most colours. It soothes and relaxes mentally as well as physically,  offering a sense of renewal, self-control and harmony. Green is great to use as a main colour and works well with greys or a splash of orange as secondary colours.

Blue is seen as trustworthy, dependable and committed. It’s a calm and sedative colour that aids intuition, invokes rest and causes the body to produce chemicals that are calming. A wide range of blues are used frequently in medical design. Blue is great as your main colour with splashes of grey and red.

Red is recognized as a stimulant that is inherently exciting and the amount used is directly related to the level of energy perceived. Red increases enthusiasm and stimulates energy; – it can increase blood

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