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Serge Moraca
President
As principle founder of Meducom in 1994, Serge has established a leadership position in the Canadian pharmaceutical marketing industry. With a background in pharmacology, physiology and toxicology, he launched a successful career holding various positions in sales and healthcare marketing within three multinational pharmaceutical companies. He pioneered the development and evolution of medical professional relations as a discipline and is a respected visionary with a genuine passion for continuing medical education (CME) and the relationships he has built with leaders in the medical community across Canada. With 25 years of experience in medical marketing, Serge provides an invaluable perspective and therapeutic area expertise for Meducom's clients.
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Darryl Vaz
Managing Director
Darryl assumed the role of Managing Director following a long and successful period at another leading healthcare communications agency. Having progressed through roles from Medical Manager to Business Development Director, he has invaluable experience developing innovative healthcare marketing and medical communications projects, professional relations campaigns, and patient programs. Darryl has lead numerous pharmaceutical marketing product launches in GP and specialty fields, and moderated top tier KOL advisory meetings. Darryl's experience is enhanced by an MSc in Medical Science and an MBA in Business Valuation, producing an ideal offering of a strategic business partner for the healthcare industry.
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Doug Harris
Senior Account Director
With Meducom since 1997, Doug is responsible for the development of healthcare communication strategies and pharmaceutical marketing tactics. He has extensive healthcare education and medical marketing experience in industry and agency capacities combined with broad therapeutic knowledge. Prior to joining Meducom he was at 3M Canada for 11 years, where he progressed through the sales ranks to the position of Marketing Manager with responsibilities across multiple brands including the development and execution of a specialty product launch. Doug develops and oversees Meducom's medical communication and continuing medical education projects, ensuring on-time, on-budget and on-strategy delivery. He is a respected and valued advisor to both colleagues and clients.
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Deborah Khursigara
Medical Director
Prior to joining Meducom, Deborah held a position at Cylex Inc. as Senior Scientist Project Manager, where she successfully managed prospective studies of the company's flagship product in the potential new critical care market. She holds a PhD in Molecular Biology from McGill University and completed her post-doctoral fellowship at the National Institutes of Health (NIH). Deborah's work has been published numerous times in highly regarded peer-reviewed journals, including her work in oncology, immunology and virology, specifically HPV and HIV. Deborah provides ongoing scientific insight and analysis of pharmaceutical marketing and maintains high standards of scientific integrity in our medical communications and healthcare education, engendering trust.
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Lizanne Pharand
Account Executive
Lizanne earned a challenging Honours degree in Chemical Engineering and Biosciences from McMaster University. This unique program incorporated both traditional chemical engineering as well as advanced biological sciences, providing Lizanne with a strong foundation to work in the specialty pharmaceutical market research, healthcare communications and medical advertising fields. As an avid long distance runner, Lizanne is accustomed to stringent discipline and preparedness, and applies similar methodology to her clients' projects. Fluent in both English and French, Lizanne is an integral part of the Meducom team providing sound project management skills and strategic continuing medical education (CME) input.
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Nicola Ingram
Account Associate
Nicola completed a Bachelor of Commerce with Honours in Marketing Management at the University of Guelph where she gained a broad knowledge of marketing and it's applications to advertising and communication business strategy. Nicola then received a Master of Commerce at the University of Western Australia, concentrating in International Business and Marketing. She has fostered her strengths through Canadian and international experience, providing a cross cultural perspective. Nicola's warm personality and thorough organization creates a reliable liaison with pharmaceutical clients and their customers in areas of continuing medical education (CME), healthcare conferences and pharmaceutical marketing management.
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Amanda Oakley
Account Associate
Having completed a challenging double major in pharmacology and French, Amanda is armed to succeed in Canada's pharmaceutical industry. With a taste for marketing through her experience at an advertising agency for consumer packaged goods and OTC medications, she knew her niche was in pharmaceutical marketing. Her passion for continuing education in healthcare and the pharmaceutical industry fuel her endless energy and enthusiasm. Amanda's extended excursions in France have honed her French skills, and she provides Meducom's clients with fluent bilingual services.
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Michelle Quantz
Graphics & Media Developer
With a Diploma in Graphic Design from Durham College, Michelle came to Meducom with eight years of design experience, most recently with an animal healthcare communications agency where she created educational programs and branded materials in digital and print formats. Her talents include corporate identity, advertising, interactive educational platforms, website architecture and logo design. Michelle constantly challenges herself to stay on the cutting edge of technologies; through professional development programs, she has mastered animation platforms and video editing software to expand Meducom's digital capabilities, and looks forward to any opportunity to exercise her keen creative sense.
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Lucia Frecha
Medical Associate
Lucia joined the Meducom team after completing her Honours Bachelor degree in Health Science and Biology at the University of Western Ontario. With degrees of fluency in three languages, she complemented her diverse cultural background with a minor in anthropology, and provides a scientific and human perspective to Meducom's medical writing. Having honed her research and teaching skills, Lucia provides significant medical insight and support for colleagues and clients in healthcare communications. Her passion for improving the Canadian healthcare system is nourished through the development of exceptional continuing medical education (CME) tools, working closely with leading KOLs.
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Cristi Orth
Medical Associate
Cristi graduated from the University of Guelph's Arts & Sciences program, providing her with a unique interdisciplinary degree comprising concurrent minors in Science and Arts/Social Sciences. Her love of learning drove her to purse her Master of Science in Neuroscience at The University of Western Ontario, where she strengthened her research and writing skills. Cristi's professional experience ideally supports clients with pharmaceutical brands in neurological disorders, while her genuine passion for healthcare education and communications bolsters Meducom's medical writing capabilities across a broadening portfolio.
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Courtney Barker
Medical Associate
Courtney achieved her Master's degree in Biochemistry & Biomedical Sciences at McMaster University, within the prestigious Institute for Infectious Disease Research (IIDR). Her interest in the pharmaceutical sector was sparked by involvement in the early drug discovery process, specifically pertaining to antibacterial agents. She has published her work in multiple peer-reviewed journals, in addition to authoring a review on chemical genomic tools for the characterization of small molecule probes and the study of model microbes. With extensive experience in medical writing and a taste for the commercial end of drug development, Courtney brings a forward thinking approach to Meducom's medical department.
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Sherry Moraca
Controller
As a co-founder Sherry has been an integral part of Meducom since the company's inception in 1994. With a degree from the University of Western Ontario and several years of management with CIBC, she brings a diverse skills set of to the organization. As part of the senior management team, Sherry provides key guidance on critical decision making. She is responsible for evolving our internal protocols, ensuring that Meducom runs efficiently in all aspects including Finance, Information Systems and Human Resources. Sherry excels at ensuring our team is having fun while delivering superior service to our clients in the medical marketing, healthcare education and pharmaceutical advertising industry.
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Tanya Nicholls
Operations Coordinator
Tanya joined Meducom with a crystal clear understanding of what it takes to keep a fast moving, service-oriented organization on track. Her 12 years of experience through varying roles at an Analytical and Life Sciences manufacturing and distribution company also exposed her to the rigours of the healthcare industry, refining her organizational skills and professional savvy. With a foundation in Accounting and Business Administration, Tanya is an invaluable source of efficiency and reliability for Meducom clients.
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